The Purpose BEhind Every Loaf
ROLES: Art Director, Photographer, Designer
A national Dave’s Killer Bread® campaign spanning NY Times covers, billboards, transit signs, wildpostings and social media. With the challenge of COVID-19, I was tasked to create the entire campaign with existing photo assets (also taken by me a few years earlier).
Pure Plant Protein
ROLES: Art Director, Videographer (Filming & Editing), designer
To launch Dr. Praegers’ new line of plant-based protein products, I was tasked with creating a new look and feel for the line, and then set it in motion with video ads. Utilizing hand-painted vegetables and foliage, I created a unique, natural and vibrant style that translated well across video, social media posts, web content, print ads and more. The project had a limited budget, but we were able to make scrappy video techniques (strapping a DSLR to a moving dolly, for instance) and turn them into a professional, dynamic final product.
Activate Your Awesome
ROLES: Art Director, Photographer, Designer
For a brand that’s usually bold yet clean and geometric, I was tasked with "breaking out of the box,” creating a campaign full of an organic energy and vibrancy to the brand. What resulted was “Activate Your Awesome,” a multimedia campaign encouraging BreadHeads to strive to be their best self, wether that involved physical strength, creative energy, overall wellness and beyond.
