Willamette Valley Pie Co. Packaging
Roles: Art Director, Designer
When the west coast’s favorite pie company came to us for a rebrand ahead of a national launch, I art directed and designed a complete overhaul of their packaging. The new look had to look clean, bold and professional for the national stage without losing the heartfelt, hometown-feel of the brand. I translated the package design system across all of their product lines, including fruit pies, cream pies, hand pies, cobblers, pie crusts and more. I also art directed product photography to be used on pack, in trade show booths, social media and beyond.
Dave’s Killer BRead Snack Bars Line
Roles: Art Director, Designer
I was tasked with creating packaging for an entirely new product category for Dave’s Killer Bread, who was looking to break into the snack bar category. In a very quick timeline, I created individual wrapper, 4ct box and 12ct club pack box artwork from scratch, including the product photography featured on the front. The client has been extremely pleased with the result, and the bars have been very successful since launch.
Bread Packaging Design
Roles: Art Director, Designer
As the sole designer of all Dave’s Killer Bread packaging for over 7 years, I’ve been in charge of maintaining the the look and feel of America’s #1 selling organic bread. This includes complete line packaging refreshes across all SKUs, as well as limited edition Portland Trail Blazers packaging, expansion into new flavors and new product category lines.
